This was a day that i had no clue about, got into Chelsea and it was full of stalls with amazing strange products.
The EFF is the industry body for ethical fashion. The forum brings together thousands of fashion businesses, organizations and individuals with a focus on social and environmental sustainability in the fashion industry.
The fashion industry remains one of the most exploitive in the world, both to people and environment. Poor working conditions, low wages and environmental damage are widespread.
At the same time, hundreds of fashion designers, entrepreneurs and established businesses are doing ground-breaking work, changing the lives of thousands of people behind their products and reducing environmental impact through sustainable practices.
A not for profit organization, the EFF works with the industry and costumers to reduce poverty, create sustainable livelihoods for garment workers, and reduce the impact of the industry on the environment.
As i was walking through all the different stalls i came across Beautiful Sole witch grabbed my attention.
Nicola believes in the power of fashion to influence trends in a positive way, and Beautiful Soul has grown organically from this premise. The label nurtures its workforce by providing training and motivation within less privileged communities around the UK and the World. With a strong ethical focus, the label ensures that its wearers can confidently embrace the policy of beauty from within.
As a lone player, change is difficult to influence, but individuals acting as a unified force can make change tangible. Nicola aims to share her knowledge and experience with emerging creative talents to garner collective recognition.
Beautiful Soul aims to recycle the most 'scrumptious ingredients' from around the world sympathetically, and has made a name for itself with its unique use of vintage Japanese kimonos. The label does not conform to 'throw away fashion' but instead combines luxurious vintage fabrics with sustainable alternatives. The materials and innovative design combine to give the wearer a truly unique fashion experience.
Nicole was one of the ladies that took her time to explain what her work was all about and gave me a lot of information about the industry and how i could be part. I love the materials she uses and everything she stands for.
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